By strategically integrating BackPack Beginnings’ (BPB) core values into the design, LS3P ensured that the brand refresh effort wasn’t just a cosmetic makeover but a profound articulation of the organization’s goals.

LS3P’s brand refresh effort for BackPack Beginnings is a testament to our community impact and transformative design. The entry encapsulates a harmonious fusion of functionality and aesthetic appeal, aligning seamlessly with the organization’s mission to connect children and their families to resources needed to thrive. The design narrative unfolds as a friendly and approachable visual symphony, echoing BackPack Beginnings’ commitment to fostering positive change.

The brand refresh concept radiates empathy, effectively conveying the organization’s mission through a carefully curated palette and purposeful symbolism. Every color, font, and graphic element is a deliberate choice contributing to the larger canvas of community betterment. LS3P’s design captures the essence of BackPack Beginnings, seamlessly intertwining the past, present, and future of the organization into a cohesive visual identity.