Broadstone Optimist Park is a multifamily development in Charlotte, NC. The neighborhood of Optimist Park boasts a raw authenticity inherent to the history of the Mill District which leans heavily into its industrial past. The design concept for the project was to create a space for young professionals and creative entrepreneurs who like their tradesman counterparts of the 20’s and 30’s have embarked on a journey to make a name for themselves. The brand of Optimist Park reflects the importance of quality, creativity, and storytelling.

The primary graphic of the Experiential Graphics package is a contour style line drawing of tradesman and women from the industrial area. Its path from the garage, down the breezeway, and through to the leasing office provides a visual wayfinding to lead potential tenants down. The design also continues to the exterior with a large wall mural of steel workers on scaffolding and plays with the relief lines in the precast.