City of Myrtle Beach
Arts + Innovation District
The Arts + Innovation District is the result of a remarkable collaboration between many entities and stakeholders. These include Benchmark Planning, the Myrtle Beach City Mayor and Council, City staff, Myrtle Beach Downtown Alliance, One Grand Strand, Horry County, and the State of South Carolina. During
the design and planning process, the design leadership of these entities has been instrumental in engaging the community, advocating for public space and equitable housing, preserving and celebrating the City’s history, and building consensus.
LOCATION: Myrtle Beach, SC
SIZE: 56 Acres
COMPLETED: Ongoing
Unique Vision
The Arts + Innovation District will be community-driven and amenity-rich-centered around the vibrant arts and innovation culture. The confluence of residential, cultural, commercial, and civic uses will create a center of gravity for Myrtle Beach, capitalizing on the idea of “locational magnetism.” As we build on the City’s history and traditions, we look forward to a new chapter: one that embodies innovation, identity, and inclusion.
Key Elements
The District will be defined and delineated by eight strategic components, each contributing to the rich mix of amenities and uses. These include a reinvigorated “main street” at 9th Avenue, a retail hub at the historic Downtown Core, a vibrant civic park, a cultural hub with a children’s museum and library, a commercial/civic gateway with a blend of commercial uses, a central civic complex including City Hall, workforce housing, and an art museum. Together,
these elements will create a myriad of live/work/play opportunities to attract multigenerational visitors and residents alike.
