This prototype retail store was designed for Le Creuset, an upscale international cookware retailer. The client needed a clean, sleek and contemporary space to display brightly colored products. Because the cookware is visually stimulating, the design team created a “white box” backdrop which highlights the form and beauty of the product. Natural light, seamless technology, and integrated storage all contribute to the efficiency and appeal of the space.

Major design challenges included constricted storage space, a tight six-month schedule from conception to move-in, and the need for a design which would be portable in the event of a move. The owner also requested highly visible, customer-friendly technology. To address these issues, the team designed portable custom freestanding furniture which maximizes storage space.

A sleek custom-made cash wrap features a flush-mounted logo and backlit acrylic element in the owner’s signature color. A comprehensive product display allows customers to make selections in the store, purchase on the spot, and ship items home. All the major display millwork, including the built-in wall display cabinets, is easily removable in the event of quick relocation.

The new prototype has proven to be very successful. Sales have markedly increased since moving to the new location, and concepts developed by the design team will be implemented in other roll-out stores throughout the United States and abroad.