This high-impact retail space for the Charlotte Hornets team store at Spectrum Arena relocated the store to a more visible, accessible location within the arena. The new design expands the retail footprint and creates a better fan experience while maximizing space at the entry.

The exterior materials palette is contemporary and streamlined with metal accents, expansive curtainwall, storefront display space, and monumental digital signage. A new exterior entry vestibule framed by brick columns provides a visual connection into the store as fans approach.

Inside, a neutral materials palette complements the bright teal, grey, purple, and white branded merchandise. Slender columns help to maintain sightlines throughout the space, and a custom curved cash wrap counter echoes the arena’s distinctive form.